https://nova.newcastle.edu.au/vital/access/ /manager/Index en-au 5 Setting the future of digital and social media marketing research: perspectives and research propositions https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:40666 Wed 20 Jul 2022 10:09:29 AEST ]]> Exploring the effect of social media marketing on consumer-brand engagement https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:44400 Wed 12 Oct 2022 14:22:25 AEDT ]]> The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:39566 Tue 26 Jul 2022 15:34:38 AEST ]]> The role of social media elements in driving co-creation and engagement https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:40824 Tue 19 Jul 2022 09:58:26 AEST ]]> Consumer behaviour and marketing fundamentals for business data analytics https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:43369 Thu 15 Sep 2022 15:46:26 AEST ]]> Developing a conceptual model for examining social media marketing effects on brand awareness and brand image https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:49086 Thu 04 May 2023 12:33:06 AEST ]]> Social media and social marketing in relation to facilitated communication: harnessing the affordances of social media for knowledge translation https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:19371 Sat 24 Mar 2018 07:52:02 AEDT ]]> The impact of social media on traditional marketing https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:34674 Fri 19 Jun 2020 11:04:42 AEST ]]> Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:41590 Fri 02 Sep 2022 11:20:42 AEST ]]>